2023 Fierce Pharma Marketing Awards Winners
Thank you to all who entered the 2023 Fierce Pharma Marketing Awards. The competition was FIERCE and our esteemed judges certainly had their work cut out for them with a record number of submissions to review. Check out the leading campaigns below that were crowned as industry's best-in-class at our Awards Gala which took place during Digital Pharma East 2023 at the Philadelphia Marriott Downtown.
Digital Campaign - Non-Social Media
WINNER: SheKnows and Pfizer: Navigating Medical Gaslighting - SHE Media
Finalists:
- Sanofi Flu: Flubok & Fluzone - Sanofi, Havas & Condé Nast
- Finding Your Treatment for Bipolar Disorder - Sharecare, CAPLYTA® (lumateperone capsules), Intra-Cellular Therapies, Inc., & Klick Health
- SheKnows and Pfizer: Navigating Medical Gaslighting - SHE Media
- The Nose Wizard Challenge - PAC Media Group & Pangaea Creative House
Category Sponsored By:
Innovation Challenge
WINNER: MS+ - Roche Turkey, Albert Health, Turkish MS Association
Finalists:
- 360 Aging App - MedTrix Healthcare LLC & Allergan Aesthetics, An AbbVie company
- MS+ - Roche Turkey, Albert Health, Turkish MS Association
- Site of Care Profiling Tool - PRECISIONvalue & Biogen
- BioCareSD Digital Product Catalog - BioCare Inc.
Medical Conference or Event Marketing
WINNER: Conference Conversations - Publicis Health Media
Finalists:
- Conference Conversations - Publicis Health Media
- Halfway - SK Life Science Inc & CDM Princeton
- JELMYTO 2022 AUA Conference Experience - Y'all
- Merck State Society Virtual Exhibit Booth - PRECISIONvalue & Merck
Multicultural Campaign
WINNER: Gilead's In the Deep Podcast - Gilead Sciences & Initiative
Finalists:
- Cancer Care Is Different - City of Hope & Real Chemistry
- Gilead's In the Deep Podcast - Gilead Sciences & Initiative
- Love Letters for Cancer Screening Campaign for Women of Color - Genentech, Harrison & Star & Cien Plus
- Red Dab? Red Flag - Saatchi & Saatchi Wellness & GSK
New Brand Launch
WINNER: Changing the Culture Around Menopause - Publicis Health Media
Finalists:
- Astepro Allergy BLAST OFF Launch Campaign - INVIVO BRANDS & Bayer Consumer Health
- AviClear: A Game Changer in the Treatment of Acne - EvolveMKD & Cutera
- Changing the Culture Around Menopause - Publicis Health Media
- Viz™ Cardio Suite - Viz.ai & CrowdPharm
Online Video or Film
WINNER: One a Day The Gratitude Project - twelvenote and Bayer Consumer Health North America
Finalists:
- Utilizing 70s Game Show Nostalgia to Reach Heart Failure Patients - BCW & Novartis Pharmaceuticals Corporation
- Annovera Un-apologize Comedy Special - TherapeuticsMD, Weber Shandwick, Resolute Digital, theSkimm, McCann NY
- NurtecODT Migraine Weather Alert - Pfizer & Klick
- One a Day The Gratitude Project - twelvenote and Bayer Consumer Health North America
Pharma TV
WINNER: First-Ever Television Commercials On Obsessive Compulsive Disorder (OCD) - Biohaven and ESS Solutions, LLC
Finalists:
- AstraZeneca - Up The Antibodies - AstraZeneca & Edelman
- CAPLYTA® (lumateperone capsules) - Intra-Cellular Therapies, Inc. & Hill Holliday Health, an IPG Health Company
- Entresto (sacubitril/valsartan) - Novartis & McCann Health New York, an IPG Health Company
- First-Ever Television Commercials On Obsessive Compulsive Disorder (OCD) - Biohaven and ESS Solutions, LLC
Podcast or Audio
WINNER: Gilead's In the Deep Podcast - Gilead Sciences & Initiative
Finalists:
- Gilead's In the Deep Podcast - Gilead Sciences & Initiative
- Novartis Symptomatic Custom Podcast - Novartis & iHeartMedia
- Pfizer's The Antigen Podcast - Season 3 - Pfizer
- Targeting the Toughest Diseases Podcast - Vertex Pharmaceuticals & Weber Shandwick
Category Sponsored by:
Print for Consumer
WINNER: DUPIXENT - Sanofi, Regeneron Healthcare Solutions & Evoke MicroMass
Finalists:
- DUPIXENT - Sanofi, Regeneron Healthcare Solutions & Evoke MicroMass
- Focus on Your Lungs: A Screening You Don’t Want to Miss - Merck & Real Chemistry
- Goshen Health Cervical Cancer Awareness - Goshen Health & SFC Group
- Tracking Your Treatment Together Initiative - Merck & Evoke MicroMass
Professional Marketing
WINNER: XYWAV - Elephant in the Room - Jazz Pharmaceuticals & ScoutLife
Finalists:
- DocTalk: Meeting HCPs on Social Media to Rethink What Obesity Means in the Treatment Space - Novo Nordisk & BCW
- epocrates Bugs + Drugs - athenahealth & epocrates
- Reaching Physicians With Conference Conversations - Publicis Health Media
- XYWAV - Elephant in the Room - Jazz Pharmaceuticals & ScoutLife
Public Relations Campaign
WINNER: SMA My Way: Reclaiming the Double Take to Challenge Disability Stereotypes - Genentech & Syneos Health Communications
Finalists:
- AstraZeneca - Up The Antibodies - AstraZeneca & Edelman
- SMA My Way: Reclaiming the Double Take to Challenge Disability Stereotypes - Genentech & Syneos Health Communications
- Tune In To Lung Health - Boehringer Ingelheim & Ogilvy Health
- X-Chem — Accelerating the Path to New Medicines With Drug Discovery-Driven AI - X-Chem & SCORR Marketing
Social Media for Consumer
WINNER: Midol The Real Reason - twelvenote and Bayer Consumer Health North America
Finalists:
- Changing the Culture Around Menopause - Publicis Health Media
- Focus on Your Lungs: A Screening You Don’t Want to Miss - Merck & Real Chemistry
- Midol The Real Reason - twelvenote and Bayer Consumer Health North America
- Never Miss – Raising Awareness of Prostate Cancer - AstraZeneca, MSD & WPP
Website for Consumer
WINNER: mBC Unspoken - Evoke MicroMass
Finalists:
- American Brain Tumor Association (ABTA) MeetHopeHeadOn.org - ABTA & SFC Group
- FINTEPLA Consumer Website - UCB & Fingerpaint Group
- mBC Unspoken - Evoke MicroMass
- Seres Therapeutics - GoodNature Stool Donation Program: Doing Your Business Could Help Change Lives, Explore the Possibilities of Your Microbiome - Seres Therapeutics & Marketwake