2024 Fierce Pharma Marketing Awards Winners
Thank you to all who entered the 2024 Fierce Pharma Marketing Awards. The competition was FIERCE and our esteemed judges certainly had their work cut out for them with a record number of submissions to review. Check out the leading campaigns below that were crowned as industry's best-in-class this year!
Digital Campaign - Non-Social Media
WINNER
American Cancer Society - The Hopefall: A One-of-A-Kind Visualization of a Life-Changing Sound - Real Chemistry
Finalists:
- Discover TD; Educational Experience - Neurocrine Biosciences
- Empowering Health Equity: Personalized Omnichannel HCP Engagement Powered By Organon HADLIMA, IQVIA Digital Enablement, and Publicis Health Media - IQVIA Digital Enablement
- Living in the Red - Amgen, Havas – Arnold New York & Havas Lynx
- VOWST C. Diff Monster - AbelsonTaylor Group
Innovation Challenge
WINNER
Allegra Airways - Sanofi CHC NA
Finalists:
- “A Message of Hope through Addiction and Recovery with Macklemore”: An iHeartMedia-Produced Episode with Gilead Sciences and Initiative - iHeartMedia, Gilead Sciences and Initiative
- NIA Start-Up Challenge & Accelerator - Ogilvy Health
- Organon and Sempre Health collaborate to drive affordability and adherence of asthma drugs - Lippe Taylor
- The Virtual Patient Simulator (VPS): A Revolutionary Approach to Aesthetic Learning - MedTrix Healthcare LLC
Medical Conference or Event Marketing
WINNER
SHE Media Co-Lab @ SXSW®: Whole Life Health - SHE Media
Finalists:
- CIDP Daily Ability Lab - minds + assembly & argenx
- ivWatch: “Pain Should Not Be Silenced” - ivWatch
- ReThink CML - DDB Health
- XDEMVY: Mite Fighter - Moon Rabbit & Tarsus Pharmaceuticals
Multicultural Campaign
WINNER
Aurinia Get Uncomfortable - Klick Health
Finalists:
- Being There Is Possible - Johnson & Johnson in collaboration with Veeva Crossix
- Tigerlily Foundation - My Living Legacy Campaign (supported by GSK) - Real Chemistry
- myHIVteam in Spanish - MyHealthTeam
- RuPaul’s Drag Race x ViiV Healthcare: PrEPare for the RuVolution - Publicis Health Media
New Brand Launch
WINNER
XDEMVY: Might Over Mites - Moon Rabbit & Tarsus Pharmaceuticals
Finalists:
- AREXVY: RSV Stops Here - Razorfish Health & GSK
- Kiyatec 3D Predict | Mechanism of Alice Campaign - SFC Group
- Tarsus Pharmaceuticals ”XDEMVY Consumer Launch Campaign” - Heller Agency
- Viz HCM™ Uses AI to Detect Potentially Fatal Heart Condition and Coordinate Patient Care - Viz.ai
Online Video or Film
WINNER
It Takes 2 - dna Communications
Finalists:
- KNOW PLAN GO - FCB Health New York, an IPG Health Company, Real Chemistry and starpower, part of Real Chemistry
- Live in the Moment - Otezla Patient Stories - Jacques Madison
- Madrigal Pharmaceuticals - Liver’s #1 Fan - Real Chemistry
- Wired Up - minds + assembly & Otsuka America Pharmaceutical, Inc.
Pharma TV
WINNER
Cut Short | RSV Awareness Campaign - Razorfish Health & GSK
Finalists:
- Agitation Changes Everything - Arnold New York
- Astellas asks women, “What’s VMS?” - Real Chemistry, Publicis Health Media, Saatchi & Saatchi Wellness
- Believe On - ConcentricLife
- KNOW PLAN GO - FCB Health New York, an IPG Health Company, Real Chemistry and starpower, part of Real Chemistry
DTC Branded Audio for Pharma and Life Sciences
WINNER
Pfizer’s Science Will Win Podcast - Pfizer
Finalists:
- Live in the Moment - Otezla - Jacques Madison
- Merck, Astrazeneca and SiriusXM Studio Resonate Ovarian Cancer Screening Campaign - Studio Resonate, SiriusXM Media
- Swell Conversations: A Promotional HAE Series - Pharming Healthcare Inc.
- Untold Stories: Life with Myasthenia Gravis - argenx and Avalere Health, iHeartRadio and Ruby by iHeartMedia
Category Sponsored by:
Print for Consumer
WINNER
Pixi & Alex’s Adventure - Inizio Evoke
Finalists:
- CareConnect Patient Brochure, CareConnect Personalized Support Services™ - Cramer
- Galderma - Definitely Dysport DTC Campaign - Real Chemistry
- SFC Group | Self ProMoletion Print Campaign - SFC Group
- Tarsus Pharmaceuticals ”XDEMVY Consumer Print” - Heller Agency
Professional Marketing
WINNER
ReThink CML - DDB Health
Finalists:
- AREXVY: RSV Stops Here - Razorfish Health & GSK
- Boehringer Ingelheim & Indegene: In It to Win It Campaign - Indegene
- Discover TD; Educational Experience - Neurocrine Biosciences
- DeflateHAE Unmet Need Education - The Agency Network at MJH Life Sciences
Public Relations Campaign
WINNER
Putting Ableism in the Spotlight with a First-of-its-Kind Musical - Genentech/Syneos Health Communications
Finalists:
- Breaking Barriers with NeuroStar Depression Barometer - EvolveMKD and NeuroStar
- It Takes 2 - dna Communications
- Launching The 1 Pledge Movement - Sanofi, Ruder Finn, Patients & Purpose and Havas Media Network
- NARCAN® Nasal Spray: Ready to Rescue - Curation Communications, a GCI Group Company
Social Media for Consumer
WINNER
Launching The 1 Pledge Movement - Ruder Finn
Finalists:
- Astellas asks women, “What’s VMS?” - Real Chemistry, Publicis Health Media, Saatchi & Saatchi Wellness
- KNOW PLAN GO - FCB Health New York, an IPG Health Company, Real Chemistry and starpower, part of Real Chemistry
- Incyte - The Unseen Journey - Real Chemistry
- Genentech - Tokking Their Language - 21GRAMS, part of Real Chemistry
Website for Consumer
WINNER
RSV is No Gift - Lemieux Bédard
Finalists:
- Live With COPD - Sanofi and Regeneron Pharmaceuticals, Inc. and EVERSANA INTOUCH
- DeflateHAE Unmet Need Education - The Agency Network at MJH Life Sciences
- Sickle Cell Speaks - RIESTER RX
- American Cancer Society - The Hopefall: A One-of-A-Kind Visualization of a Life-Changing Sound - Real Chemistry
Impiricus HCP Impact Award
WINNER
GSK’s AREXVY and CMI Media Group - Pioneering Audio Outreach to HCPs - CMI Media Group
Finalist:
- AREXVY: RSV Stops Here - Razorfish Health & GSK
- Level Ex designs Top Derm for efficacy and inclusivity in imagery - Level Ex
- Social Checkup: A Remedy for Clinical Misinformation Online - Publicis Health Media
- XDEMVY: Might Over Mites - Moon Rabbit & Tarsus Pharmaceuticals
Category Sponsored By:
Agency of the Year
WINNER
minds + assembly
Finalist:
- Believe Limited
- Initiative
- PROPELLER
- Real Chemistry
Category Sponsored By:
