2022 Fierce Pharma Marketing Awards Winners
Thank you to all who entered the 2022 Fierce Pharma Marketing Awards. The competition was FIERCE and our esteemed judges certainly had their work cut out for them with a record number of submissions to review. Check out the leading campaigns below that were crowned as industry's best-in-class at our Awards Gala which took place during Digital Pharma East 2022 at the Pennsylvania Academy of the Fine Arts.
Digital Campaign - Non-Social Media
WINNER: Klick Health & Biohaven; Nurtec ODT - Nurtec ODT x Condé Nast (SELF) ‘My Way to Well’
Finalists:
- Real Chemistry & Sobi - Best in Class Analytics for Dopelet
- Antics & Octapharma - Factor My Way™: Enhancing Patient Experience | Extending Adherence l Elevating Brand Affinity
- Klick Health & Biohaven; Nurtec ODT - Nurtec ODT Travel Triggers
- Condé Nast (Glamour), Klick Health & Biohaven - Nurtec ODT x Condé Nast (Glamour): What Unites Us
- Sharecare - Rheumatoid Arthritis Digital Immersion
Category Sponsored By:
Innovation Challenge
WINNER: Grey & Genentech - Screen Your Lungs - If That Was You Then
Finalists:
- McCann Health Japan - 6 Minutes Together
- Right ePharmacy - Collect&Go Smart Lockers TM
- MedTrix Healthcare LLC & Novartis - iREAD-Pub – An Interactive Clinical Paper Web application
- Evoke Kyne & Novartis Pharmaceuticals Corporation - Novartis STEP Program
- MedTrix Healthcare LLC & AbbVie - Rinvoq Patient Case Player
Medical Conference or Event Marketing
WINNER: Klick Health & Biohaven; Nurtec ODT - Nurtec ODT’s & Condé Nast (Glamour) Women of the Year Program
Finalists:
- argenx and closerlook (A Member of Fishawack Health) - MG United Cookbook
- Klick Health & Biohaven; Nurtec ODT - Nurtec ODT ‘Military Salutes’ at iHeart Country Fest
- Klick Health & Biohaven; Nurtec ODT - Nurtec ODT Takes the Runway
- CDMP & SK Life Science - The First Shoe Store for Doctors
- Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection
Multicultural Campaign
WINNER: Wunderman Thompson Health: Health4Equity - We Love You to Health
Finalists:
- Wunderman Thompson Health: Health4Equity - 40 Seconds for 40 Years
- Condé Nast (Allure) - Allure: The Melanin Edit (Condé Nast + Allergan/Juvederm)
- Havas Health Wave & Novartis - Life Interrupted; Agios Pharmaceuticals, Inc. & FCB Health - RISE UP
- Real Chemistry & Merck - Uncovering TNBC: Stories of Resilience
New Brand Launch
WINNER: Real Chemistry & Janssen Pharmaceuticals - Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers
Finalists:
- Right ePharmacy - BonoloMeds campaign
- Havas Tonic & ViiV Healthcare - Good To Go
- EvolveMKD & Endo - Launching the First and Only FDA-Approved Injectable for Cellulite
- Agios Pharmaceuticals, Inc. & FCB Health - PYRUKYND Launch
- Havas San Francisco - TAVNEOS Launch
Category Sponsored By:
Online Video or Film
WINNER: AstraZeneca & 21GRAMS - The Big Sneeze
Finalists:
- Syneos Health Communications & Genentech - Claiming New SPACES for People Living with Disabilities
- Genentech & 21GRAMS - Flair Balance
- WE Communications, Flying House Media & Horizon Therapeutics - Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
- Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection
- CDMP & SK Life Science - Untitled: Mary Kate's Story
Pharma TV
WINNER: Grey & Genentech, Inc. - Screen Your Lungs: If That Was You Then
Finalists:
- Area 23, An IPG Health Company & Horizon Therapeutics - “Listen to Your Eyes” Graves :30 TVC
- Area 23, An IPG Health Company & Horizon Therapeutics - “Listen to Your Eyes” New Symptoms :30 TVC
- Area 23, An IPG Health Company & Horizon Therapeutics - “Sunglasses” :60 TVC; IPNY & Regeneron Medical Affairs Insights & Value - Mono WHAT? (Taking Aim Against COVID)
- CultHealth & Novo Nordisk - Oh Oh Oh Ozempic
Print for Consumer
WINNER: Aviva Pharmacy - Act For Love- HIV Prevention
Finalists:
- Bristol Myers Squibb - Could It Be HCM?
- Havas San Francisco - My VOXZOGO Tracker
- SFC Group - SenesTech ContraPest Journal Ad
- Crowley Webb - Surmount Studies
- Evoke MicroMass & Harmony Biosciences, LLC - WAKIX Inspiration Journal
Professional Marketing
WINNER: Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection
Finalists:
- Proximyl Health & Accord BioPharma - CAMCEVI™ Simple Is Right At Hand
- Real Chemistry & Janssen Pharmaceuticals - Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers
- CDMP & SK Life Science - The First Virtual Shoe Store for Doctors
- CDMP & Sun Pharma - The Long Haul
- Neurocrine Biosciences, Inc. & Level Ex - Ultra-realistic avatars teach clinicians to recognize disease
Public Relations Campaign
WINNER: Omnipod and Porter Novelli - Promoting Diversity and Inclusion for People with Diabetes: Animal Crossing™: New Horizons
Finalists:
- McCann Health Japan - 6 Minutes Together
- Boehringer Ingelheim & Ogilvy Health - Breathless Ballad Challenge: Raising Awareness of Idiopathic Pulmonary Fibrosis Through the Power of Song
- Syneos Health Communications & Genentech - Claiming New SPACES for People Living with Disabilities
- WE Communications & Horizon Therapeutics - Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
- Edelman & AstraZeneca - Survivors Have Heart Second Chance Portraits
- Real Chemistry & Merck - Uncovering TNBC: Stories of Resilience
Social Media for Consumer
WINNER: McCann Health Japan - 6 Minutes Together
Finalists:
- Imre & AstraZeneca - CALQUENCE Connections Facebook Group
- Syneos Health & Zogenix, Inc. - FINTEPLA Photo Diary
- Sanofi - MBC Unfiltered: Elevating Overlooked Stories Within the Breast Cancer Community
- Real Chemistry & Evofem - Phexxi “House Rules” Campaign
- 21GRAMS & Genentech - Scroll-Stoppers
Category Sponsored By:
Website for Consumer
WINNER: Sanofi - MBC Unfiltered: Elevating Overlooked Stories in the Breast Cancer Community
Finalists:
- Imre & AstraZeneca - CALQUENCE’s SMARTLink: A Smart Way to Supercharge Site Search and SEO
- Bristol Myers Squibb - Could It Be HCM?
- Havas Tonic & Viiv Healthcare - Good to Go DTC Website
- FCB Health New York, An IPG Health Company & Otsuka America Pharmaceutical, Inc. - JYNARQUE Create Space Website
- Epsilon, A Publicis Groupe Company & Horizon Therapeutics - Listen to Your Eyes