Thank you to all who entered the 2022 Fierce Pharma Marketing Awards. The competition was FIERCE and our esteemed judges certainly had their work cut out for them with a record number of submissions to review. Check out the leading campaigns below that were crowned as industry's best-in-class at our Awards Gala which took place during Digital Pharma East 2022 at the Pennsylvania Academy of the Fine Arts.

Digital Marketing - Non-Social Media

Digital Campaign - Non-Social Media

WINNER: Klick Health & Biohaven; Nurtec ODT - Nurtec ODT x Condé Nast (SELF) ‘My Way to Well’

Finalists: 

  • Real Chemistry & Sobi - Best in Class Analytics for Dopelet
  •  Antics & Octapharma - Factor My Way™: Enhancing Patient Experience | Extending Adherence l Elevating Brand Affinity
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT Travel Triggers
  • Condé Nast (Glamour), Klick Health & Biohaven -  Nurtec ODT x Condé Nast (Glamour): What Unites Us
  • Sharecare - Rheumatoid Arthritis Digital Immersion

Category Sponsored By: 

DeepIntent Logo
Innovation Challenge

Innovation Challenge

WINNER: Grey & Genentech - Screen Your Lungs - If That Was You Then

Finalists: 

  • McCann Health Japan - 6 Minutes Together
  • Right ePharmacy - Collect&Go Smart Lockers TM
  • MedTrix Healthcare LLC & Novartis - iREAD-Pub – An Interactive Clinical Paper Web application
  • Evoke Kyne & Novartis Pharmaceuticals Corporation - Novartis STEP Program
  • MedTrix Healthcare LLC & AbbVie - Rinvoq Patient Case Player
Event Marketing

Medical Conference or Event Marketing

WINNER: Klick Health & Biohaven; Nurtec ODT - Nurtec ODT’s & Condé Nast (Glamour) Women of the Year Program

Finalists: 

  • argenx and closerlook (A Member of Fishawack Health) - MG United Cookbook
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT ‘Military Salutes’ at iHeart Country Fest
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT Takes the Runway
  • CDMP & SK Life Science - The First Shoe Store for Doctors
  • Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection
Multicultural Campaign

Multicultural Campaign

WINNER: Wunderman Thompson Health: Health4Equity - We Love You to Health

Finalists:

  • Wunderman Thompson Health: Health4Equity - 40 Seconds for 40 Years
  • Condé Nast (Allure) - Allure: The Melanin Edit (Condé Nast + Allergan/Juvederm)
  • Havas Health Wave & Novartis - Life Interrupted; Agios Pharmaceuticals, Inc. & FCB Health - RISE UP
  • Real Chemistry & Merck - Uncovering TNBC: Stories of Resilience
GettyImages-1218630760

New Brand Launch

WINNER: Real Chemistry & Janssen Pharmaceuticals - Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers

Finalists: 

  • Right ePharmacy - BonoloMeds campaign
  •  Havas Tonic & ViiV Healthcare - Good To Go
  • EvolveMKD & Endo - Launching the First and Only FDA-Approved Injectable for Cellulite
  • Agios Pharmaceuticals, Inc. & FCB Health - PYRUKYND Launch
  • Havas San Francisco - TAVNEOS Launch

Category Sponsored By:

PulsePoint Logo
Film_Video

Online Video or Film

WINNER: AstraZeneca & 21GRAMS - The Big Sneeze

Finalists: 

  • Syneos Health Communications & Genentech - Claiming New SPACES for People Living with Disabilities
  • Genentech & 21GRAMS - Flair Balance
  • WE Communications, Flying House Media & Horizon Therapeutics - Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
  • Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection
  • CDMP & SK Life Science - Untitled: Mary Kate's Story
Pharma TV

Pharma TV

WINNER: Grey & Genentech, Inc. - Screen Your Lungs: If That Was You Then

Finalists: 

  • Area 23, An IPG Health Company & Horizon Therapeutics - “Listen to Your Eyes” Graves :30 TVC
  • Area 23, An IPG Health Company & Horizon Therapeutics - “Listen to Your Eyes” New Symptoms :30 TVC
  • Area 23, An IPG Health Company & Horizon Therapeutics - “Sunglasses” :60 TVC; IPNY & Regeneron Medical Affairs Insights & Value - Mono WHAT? (Taking Aim Against COVID)
  • CultHealth & Novo Nordisk - Oh Oh Oh Ozempic
Print for Consumer

Print for Consumer

WINNER: Aviva Pharmacy - Act For Love- HIV Prevention

Finalists: 

  • Bristol Myers Squibb - Could It Be HCM?
  • Havas San Francisco - My VOXZOGO Tracker
  • SFC Group - SenesTech ContraPest Journal Ad
  • Crowley Webb - Surmount Studies
  • Evoke MicroMass & Harmony Biosciences, LLC - WAKIX Inspiration Journal
GettyImages-869288026

Professional Marketing

WINNER: Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection

Finalists: 

  • Proximyl Health & Accord BioPharma - CAMCEVI™ Simple Is Right At Hand
  • Real Chemistry & Janssen Pharmaceuticals - Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers
  • CDMP & SK Life Science - The First Virtual Shoe Store for Doctors
  • CDMP & Sun Pharma - The Long Haul
  • Neurocrine Biosciences, Inc. & Level Ex - Ultra-realistic avatars teach clinicians to recognize disease
PR Campaign

Public Relations Campaign

WINNER: Omnipod and Porter Novelli - Promoting Diversity and Inclusion for People with Diabetes: Animal Crossing™: New Horizons

Finalists: 

  • McCann Health Japan - 6 Minutes Together
  • Boehringer Ingelheim & Ogilvy Health - Breathless Ballad Challenge: Raising Awareness of Idiopathic Pulmonary Fibrosis Through the Power of Song
  • Syneos Health Communications & Genentech - Claiming New SPACES for People Living with Disabilities
  • WE Communications & Horizon Therapeutics - Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
  • Edelman & AstraZeneca - Survivors Have Heart Second Chance Portraits
  • Real Chemistry & Merck - Uncovering TNBC: Stories of Resilience
Social Media

Social Media for Consumer

WINNER: McCann Health Japan - 6 Minutes Together

Finalists:

  • Imre & AstraZeneca - CALQUENCE Connections Facebook Group
  • Syneos Health & Zogenix, Inc. - FINTEPLA Photo Diary
  • Sanofi - MBC Unfiltered: Elevating Overlooked Stories Within the Breast Cancer Community
  • Real Chemistry & Evofem - Phexxi “House Rules” Campaign
  • 21GRAMS & Genentech - Scroll-Stoppers

Category Sponsored By:

Snapchat
Website

Website for Consumer

WINNER: Sanofi - MBC Unfiltered: Elevating Overlooked Stories in the Breast Cancer Community

Finalists:

  • Imre & AstraZeneca - CALQUENCE’s SMARTLink: A Smart Way to Supercharge Site Search and SEO
  • Bristol Myers Squibb - Could It Be HCM?
  • Havas Tonic & Viiv Healthcare - Good to Go DTC Website
  • FCB Health New York, An IPG Health Company & Otsuka America Pharmaceutical, Inc. - JYNARQUE Create Space Website
  • Epsilon, A Publicis Groupe Company & Horizon Therapeutics - Listen to Your Eyes