INSPIRING MARKETING INNOVATION
October 27–29, 2020 Philadelphia, PA
BROUGHT TO YOU BY
The Premier Digital Marketing Conference for
Life Sciences on the East Coast
This year's conference program is guided by our esteemed advisory board and features five tracks — HCP, Patient Solutions, Analytics, MCM, and Media allowing you to tailor your onsite experience. All attendees are free to move between track sessions to maximize their time at the conference. Attend the sessions that fit your needs, answer your questions, and further the conversations important to you.
“I attend to see what's new and improved,
what's going on and what the exciting new
developments are in the digital space.”
Director
PFIZER
Featured Speakers From Our 2019 Agenda
Lina Shields
Chief Media Officer, Lilly USA
ELI LILLY AND COMPANY
Matt Lasmanis
Vice President of Technology and CIO
GLAXOSMITHKLINE
Pete Dannenfelser
Associate Vice President, Communications and Digital Innovation
FERRING PHARMACEUTICALS
Alison Woo
Director and Social Media Lead for US Pharma
NOVARTIS
Shwen Gwee
General Manager, Head of Open Innovation and Co-Founder Novartis Biome
NOVARTIS
Elena Alikhachkina
Worldwide Head Data and Analytics Product Line, Consumer and CMD
JOHNSON & JOHNSON
Brian Cantwell
Senior Director, Multichannel Excellence
BIOGEN
Shirley Whitfield
Senior Director, Global Digital MLR Transformation
ASTRAZENECA
Caroline DeMarco
Vice President, Selling and Marketing Excellence, Commercial Capabilities Payer and Board Member
GLAXOSMITHKLINE
Lisa French
Associate Vice President, U.S. Strategy and Commercial Model Innovation
MERCK
Harold Johns
Global Director Digital Platforms, Digital and Connected Commerce Product Line
JANSSEN PHARMACEUTICALS
Lou Marcinczyk
Head, Multichannel Capabilities
BRISTOL-MYERS SQUIBB
Craig McGettigan
Head, Multichannel Engagement, U.S. Business Operations and Support
SANOFI
Alex Waldron
Chief Strategy Officer
PEAR THERAPEUTICS
Dan Gandor
Director, US Customer Experience, Oncology and Urology
ABBVIE
Bharti Rai
Vice President, Commercial Effectiveness
NOVARTIS
Cynthia North
Oncology Consumer Marketing Lead
BAYER
Matt Smith
Global Lead, Strategy, Digital and Operations
PFIZER
Saskia Steinacker
Vice President, Global Head Digital Transformation
BAYER
Alison Reichert
Director, Digital Strategy and Innovation
PFIZER, INC
Sponsoring Organizations
PREMIER PARTNER - PLATINUM
PREMIER PARTNER — GOLD
