October 27–30, 2020

14th Digital Pharma East

Pennsylvania Convention Center

Philadelphia, PA

View 2019 Participants

WHAT TO EXPECT

At the 14th annual edition of DP East, we made specific plans to expand the event both in size, structure, and content. We recognize that this is an evolving market and requires the expertise of the community — so much so, that we enlisted an Advisory Board of experts to ensure that we meet the needs of this community.

Below is just a sampling of some of the areas that enabled our audience to understand how to present business plans, justify budget, innovation, and de-risk proposals getting shut down. Essentially, understand how you can return to the office and become a champion for internal digital needs – no matter your core business.

Transforming commercial operations into the modern digitized organization - understand how to bridge the gaps seamlessly between your divisions to optimize communication, marketing automation, and campaign ROI
Build an attribution model for analytics and ROI - track sales rep materials, attributing to which deck, which touchpoints are leading up to actual dollars
How are we using data science to better inform us to develop better content? Transitioning from analytics to data science: discern true customer insights into behavior to be able to take predictive measures and incorporate tools
Omnichannel engagement - understand how to develop and implement a omnichannel strategy and vision for hcp, patient, payer, and medical non-face-to-face customer touchpoints
Patient engagement and patient support services - analyze the future in patient engagement, patient support programs, and tying the revenue side of it
How is the declining reimbursement market affecting the current business model? Cccelerate commercial service offerings in this time of change and unlock value
Investing in digital innovation - jumpstart your disruption journey, understand how to commercialize digital health, and assign an accurate ROI to digital therapeutics and digital medicines

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Speaker Snapshot from our 2019 agenda

Lina Shields
Chief Media Officer, Lilly USA
ELI LILLY AND COMPANY

Matt Lasmanis
Vice President of Technology and CIO
GLAXOSMITHKLINE

Pete Dannenfelser
Associate Vice President, Communications and Digital Innovation
FERRING PHARMACEUTICALS

Alison Woo
Director and Social Media Lead for US Pharma
NOVARTIS

Shwen Gwee
General Manager, Head of Open Innovation and Co-Founder Novartis Biome
NOVARTIS

Elena Alikhachkina
Worldwide Head Data and Analytics Product Line, Consumer and CMD
JOHNSON & JOHNSON

Brian Cantwell
Senior Director, Multichannel Excellence
BIOGEN

Shirley Whitfield

Senior Director, Global Digital MLR Transformation

ASTRAZENECA

Caroline DeMarco
Vice President, Selling and Marketing Excellence, Commercial Capabilities Payer and Board Member
GLAXOSMITHKLINE

Lisa French
Associate Vice President, U.S. Strategy and Commercial Model Innovation
MERCK

Harold Johns
Global Director Digital Platforms, Digital and Connected Commerce Product Line
JANSSEN PHARMACEUTICALS

Lou Marcinczyk
Head, Multichannel Capabilities
BRISTOL-MYERS SQUIBB

Craig McGettigan
Head, Multichannel Engagement, U.S. Business Operations and Support
SANOFI

Alex Waldron
Chief Strategy Officer
PEAR THERAPEUTICS

Dan Gandor
Director, US Customer Experience, Oncology and Urology
ABBVIE

Bharti Rai
Vice President, Commercial Effectiveness
NOVARTIS

Cynthia North
Oncology Consumer Marketing Lead
BAYER

Matt Smith
Global Lead, Strategy, Digital and Operations
PFIZER

Saskia Steinacker
Vice President, Global Head Digital Transformation
BAYER

Alison Reichert

Director, Digital Strategy and Innovation
PFIZER, INC

SESSION SNAPSHOT FROM 2019

Artificial Intelligence in Healthcare – Profiling the ‘European Way’

Saskia Steinacker

Vice President, Global Head Digital Transformation

BAYER

Words and Music: How Creative + Media Can Equal Breakthrough Results

Jim DeLash

Multichannel Marketing Director

GLAXOSMITHKLINE

Building an Analytical/ROI Model for Digital and Multichannel Initiatives: Relating the Challenges of Having Data Across Multiple Channels for Customers

Michael Rowbotham

Digital Strategy Lead for Xeljanz

PFIZER, INC.

Pharma Marketing and Empathy: How Digital Technology Can Enable Empathetic Patient Experiences

Tracy Yedlin

Associate Director Integrated Marketing - BioLife Plasma Services Plasma Derived Therapies BU

TAKEDA PHARMACEUTICALS

Time Is Running Out for Digital Transformation in Pharma and Biotech

Neil Keene

Digital Brand Consultant, Ocaliva

INTERCEPT PHARMACEUTICALS

From Data and Innovations to Successful Data-Driven Digital Campaigns

Igor Rudychev

Head of U.S. Digital, Data, and Innovations

ASTRAZENECA

WHO ATTENDS

This conference is designed for professionals from the pharmaceutical, biotechnology, biopharmaceutical, and medical device industries whose responsibilities include: