INSPIRING MARKETING INNOVATION

  October 27–29, 2020    Philadelphia, PA

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BROUGHT TO YOU BY

Fierce Pharma Logo

The Premier Digital Marketing Conference for
Life Sciences on the East Coast

This year's conference program is guided by our esteemed advisory board and features five tracks — HCP, Patient Solutions, Analytics, MCM, and Media allowing you to tailor your onsite experience. All attendees are free to move between track sessions to maximize their time at the conference. Attend the sessions that fit your needs, answer your questions, and further the conversations important to you.

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NETWORKING

View past participants of our Digital Pharma East series
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Education

Register for insights and training from leading digital marketers
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Solutions

Showcase your technologies, products, and services
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“I attend to see what's new and improved,
what's going on and what the exciting new
developments are in the digital space.”

Director
PFIZER
 

Featured Speakers From Our 2019 Agenda

Shields

Lina Shields
Chief Media Officer, Lilly USA
ELI LILLY AND COMPANY

Lasmanis

Matt Lasmanis
Vice President of Technology and CIO
GLAXOSMITHKLINE

Pete

Pete Dannenfelser
Associate Vice President, Communications and Digital Innovation
FERRING PHARMACEUTICALS

WOO

Alison Woo
Director and Social Media Lead for US Pharma
NOVARTIS

GWEE

Shwen Gwee
General Manager, Head of Open Innovation and Co-Founder Novartis Biome
NOVARTIS

Elena

Elena Alikhachkina
Worldwide Head Data and Analytics Product Line, Consumer and CMD
JOHNSON & JOHNSON

cantwell

Brian Cantwell
Senior Director, Multichannel Excellence
BIOGEN

whitfield

Shirley Whitfield

Senior Director, Global Digital MLR Transformation

ASTRAZENECA

demarco

Caroline DeMarco
Vice President, Selling and Marketing Excellence, Commercial Capabilities Payer and Board Member
GLAXOSMITHKLINE

french

Lisa French
Associate Vice President, U.S. Strategy and Commercial Model Innovation
MERCK

Johns

Harold Johns
Global Director Digital Platforms, Digital and Connected Commerce Product Line
JANSSEN PHARMACEUTICALS

Lucian

Lou Marcinczyk
Head, Multichannel Capabilities
BRISTOL-MYERS SQUIBB

McGettigan

Craig McGettigan
Head, Multichannel Engagement, U.S. Business Operations and Support
SANOFI

Waldron

Alex Waldron
Chief Strategy Officer
PEAR THERAPEUTICS

Gandor

Dan Gandor
Director, US Customer Experience, Oncology and Urology
ABBVIE

Rai

Bharti Rai
Vice President, Commercial Effectiveness
NOVARTIS

north

Cynthia North
Oncology Consumer Marketing Lead
BAYER

Smith

Matt Smith
Global Lead, Strategy, Digital and Operations
PFIZER

Saskia

Saskia Steinacker
Vice President, Global Head Digital Transformation
BAYER

Reichert

Alison Reichert

Director, Digital Strategy and Innovation
PFIZER, INC

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Sponsoring Organizations

PREMIER PARTNER - PLATINUM

Health Union
Optimize Rx

PREMIER PARTNER — GOLD

arteric
DMD
patientpoint
pulse insights
verywell

STRATEGIC PARTNER — SILVER

alert
biopharm
butler-till
crossix
doximity
figure-1
healthlink
outcome
sermo
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