October 27–30, 2020

14th Digital Pharma East

Pennsylvania Convention Center

Philadelphia, PA

View 2019 Participants Group

WHAT TO EXPECT

At the 14th annual edition of DP East, we made specific plans to expand the event both in size, structure, and content. We recognize that this is an evolving market and requires the expertise of the community — so much so, that we enlisted an Advisory Board of experts to ensure that we meet the needs of this community.

Below is just a sampling of some of the areas that enabled our audience to understand how to present business plans, justify budget, innovation, and de-risk proposals getting shut down. Essentially, understand how you can return to the office and become a champion for internal digital needs – no matter your core business.

  • Transforming commercial operations into the modern digitized organization - understand how to bridge the gaps seamlessly between your divisions to optimize communication, marketing automation, and campaign ROI
  • Build an attribution model for analytics and ROI - track sales rep materials, attributing to which deck, which touchpoints are leading up to actual dollars
  • How are we using data science to better inform us to develop better content? Transitioning from analytics to data science: discern true customer insights into behavior to be able to take predictive measures and incorporate tools
  • Omnichannel engagement - understand how to develop and implement a omnichannel strategy and vision for hcp, patient, payer, and medical non-face-to-face customer touchpoints
  • Patient engagement and patient support services - analyze the future in patient engagement, patient support programs, and tying the revenue side of it
  • How is the declining reimbursement market affecting the current business model? Cccelerate commercial service offerings in this time of change and unlock value
  • Investing in digital innovation - jumpstart your disruption journey, understand how to commercialize digital health, and assign an accurate ROI to digital therapeutics and digital medicines

 

Request More Information Group

Speaker Snapshot from our 2019 agenda

Shields

Lina Shields
Chief Media Officer, Lilly USA
ELI LILLY AND COMPANY

Lasmanis

Matt Lasmanis
Vice President of Technology and CIO
GLAXOSMITHKLINE

Pete

Pete Dannenfelser
Associate Vice President, Communications and Digital Innovation
FERRING PHARMACEUTICALS

WOO

Alison Woo
Director and Social Media Lead for US Pharma
NOVARTIS

GWEE

Shwen Gwee
General Manager, Head of Open Innovation and Co-Founder Novartis Biome
NOVARTIS

Elena

Elena Alikhachkina
Worldwide Head Data and Analytics Product Line, Consumer and CMD
JOHNSON & JOHNSON

cantwell

Brian Cantwell
Senior Director, Multichannel Excellence
BIOGEN

whitfield

Shirley Whitfield

Senior Director, Global Digital MLR Transformation

ASTRAZENECA

demarco

Caroline DeMarco
Vice President, Selling and Marketing Excellence, Commercial Capabilities Payer and Board Member
GLAXOSMITHKLINE

french

Lisa French
Associate Vice President, U.S. Strategy and Commercial Model Innovation
MERCK

Johns

Harold Johns
Global Director Digital Platforms, Digital and Connected Commerce Product Line
JANSSEN PHARMACEUTICALS

Lucian

Lou Marcinczyk
Head, Multichannel Capabilities
BRISTOL-MYERS SQUIBB

McGettigan

Craig McGettigan
Head, Multichannel Engagement, U.S. Business Operations and Support
SANOFI

Waldron

Alex Waldron
Chief Strategy Officer
PEAR THERAPEUTICS

Gandor

Dan Gandor
Director, US Customer Experience, Oncology and Urology
ABBVIE

Rai

Bharti Rai
Vice President, Commercial Effectiveness
NOVARTIS

north

Cynthia North
Oncology Consumer Marketing Lead
BAYER

Smith

Matt Smith
Global Lead, Strategy, Digital and Operations
PFIZER

Saskia

Saskia Steinacker
Vice President, Global Head Digital Transformation
BAYER

Reichert

Alison Reichert

Director, Digital Strategy and Innovation
PFIZER, INC

SESSION SNAPSHOT FROM 2019

Steinacker

Artificial Intelligence in Healthcare – Profiling the ‘European Way’

Saskia Steinacker

Vice President, Global Head Digital Transformation

BAYER

DeLash

Words and Music: How Creative + Media Can Equal Breakthrough Results

Jim DeLash

Multichannel Marketing Director

GLAXOSMITHKLINE

Michael

Building an Analytical/ROI Model for Digital and Multichannel Initiatives: Relating the Challenges of Having Data Across Multiple Channels for Customers

Michael Rowbotham

Digital Strategy Lead for Xeljanz

PFIZER, INC.

Yedlin

Pharma Marketing and Empathy: How Digital Technology Can Enable Empathetic Patient Experiences

Tracy Yedlin

Associate Director Integrated Marketing - BioLife Plasma Services Plasma Derived Therapies BU

TAKEDA PHARMACEUTICALS

Keene

Time Is Running Out for Digital Transformation in Pharma and Biotech

Neil Keene

Digital Brand Consultant, Ocaliva

INTERCEPT PHARMACEUTICALS

Igor

From Data and Innovations to Successful Data-Driven Digital Campaigns

Igor Rudychev

Head of U.S. Digital, Data, and Innovations

ASTRAZENECA

WHO ATTENDS

This conference is designed for professionals from the pharmaceutical, biotechnology, biopharmaceutical, and medical device industries whose responsibilities include:

  • Marketing
  • Digital Marketing
  • Digital Strategy
  • Integrated Marketing
  • Multichannel Marketing
  • Social Media
  • Mobile Marketing
  • eMarketing
  • eBusiness
  • Global Marketing
  • Interactive Services
  • Channels
  • Innovation
  • Customer Experience 

Together with:

  • Physician Networks
  • ePatients
  • Regulators
  • Digital Agencies
  • Technology Providers
  • Customer Engagement Capabilities
  • Field Force/ SFE
  • Brand Management
  • Product Management
  • Strategic Operations
  • PR/Communications
  • New Media
  • Advertising and Promotions
  • IT
  • Regulatory Affairs
  • Regulatory Advertising
  • Legal Counsel and MLR
  • Compliance

DIGITAL PHARMA EAST 2019 MEMBER SPOTLIGHTS

Ritesh Patel, Chief Digital Officer, Ogilvy
Francie Rawlings, Global BT Lead: Emerging Markets, Pfizer
Amanda Phraner, Senior Manager — Public Relations and Social Media, Horizon Pharma

Why Do Life Science Leaders Attend Digital Pharma East?

Digital Pharma East 2019 Highlights

our sponsors