October 27–29, 2020
14th Digital Pharma East
Pennsylvania Convention Center
Philadelphia, PA
WHAT TO EXPECT AT #DPEAST2020
At the 14th annual edition of Digital Pharma East, we made specific plans to expand the event both in size, structure, and content. We recognize that this is an evolving market and requires the expertise of the community — so much so, that we enlisted an Advisory Board of experts to ensure that we meet the needs of this industry.
Below is just a sampling of some of the areas that enabled our audience to understand how to present business plans, justify budget, innovation, and de-risk proposals getting shut down. Essentially, understand how you can return to the office and become a champion for internal digital needs – no matter your core business.
- Transforming commercial operations into the modern digitized organization - understand how to bridge the gaps seamlessly between your divisions to optimize communication, marketing automation, and campaign ROI
- Build an attribution model for analytics and ROI - track sales rep materials, attributing to which deck, which touchpoints are leading up to actual dollars
- How are we using data science to better inform us to develop better content? Transitioning from analytics to data science: discern true customer insights into behavior to be able to take predictive measures and incorporate tools
- Omnichannel engagement - understand how to develop and implement a omnichannel strategy and vision for hcp, patient, payer, and medical non-face-to-face customer touchpoints
- Patient engagement and patient support services - analyze the future in patient engagement, patient support programs, and tying the revenue side of it
- How is the declining reimbursement market affecting the current business model? Accelerate commercial service offerings in this time of change and unlock value
- Investing in digital innovation - jumpstart your disruption journey, understand how to commercialize digital health, and assign an accurate ROI to digital therapeutics and digital medicines
Speaker Snapshot from our 2019 agenda
Lina Shields
Chief Media Officer, Lilly USA
ELI LILLY AND COMPANY
Matt Lasmanis
Vice President of Technology and CIO
GLAXOSMITHKLINE
Pete Dannenfelser
Associate Vice President, Communications and Digital Innovation
FERRING PHARMACEUTICALS
Alison Woo
Director and Social Media Lead for US Pharma
NOVARTIS
Shwen Gwee
General Manager, Head of Open Innovation and Co-Founder Novartis Biome
NOVARTIS
Elena Alikhachkina
Worldwide Head Data and Analytics Product Line, Consumer and CMD
JOHNSON & JOHNSON
Brian Cantwell
Senior Director, Multichannel Excellence
BIOGEN
Shirley Whitfield
Senior Director, Global Digital MLR Transformation
ASTRAZENECA
Caroline DeMarco
Vice President, Selling and Marketing Excellence, Commercial Capabilities Payer and Board Member
GLAXOSMITHKLINE
Lisa French
Associate Vice President, U.S. Strategy and Commercial Model Innovation
MERCK
Harold Johns
Global Director Digital Platforms, Digital and Connected Commerce Product Line
JANSSEN PHARMACEUTICALS
Lou Marcinczyk
Head, Multichannel Capabilities
BRISTOL-MYERS SQUIBB
Craig McGettigan
Head, Multichannel Engagement, U.S. Business Operations and Support
SANOFI
Alex Waldron
Chief Strategy Officer
PEAR THERAPEUTICS
Dan Gandor
Director, US Customer Experience, Oncology and Urology
ABBVIE
Bharti Rai
Vice President, Commercial Effectiveness
NOVARTIS
Cynthia North
Oncology Consumer Marketing Lead
BAYER
Matt Smith
Global Lead, Strategy, Digital and Operations
PFIZER
Saskia Steinacker
Vice President, Global Head Digital Transformation
BAYER
Alison Reichert
Director, Digital Strategy and Innovation
PFIZER, INC
SESSION SNAPSHOT FROM 2019
Artificial Intelligence in Healthcare – Profiling the ‘European Way’
Saskia Steinacker
Vice President, Global Head Digital Transformation
BAYER
Words and Music: How Creative + Media Can Equal Breakthrough Results
Jim DeLash
Multichannel Marketing Director
GLAXOSMITHKLINE
Building an Analytical/ROI Model for Digital and Multichannel Initiatives: Relating the Challenges of Having Data Across Multiple Channels for Customers
Michael Rowbotham
Digital Strategy Lead for Xeljanz
PFIZER, INC.
Pharma Marketing and Empathy: How Digital Technology Can Enable Empathetic Patient Experiences
Tracy Yedlin
Associate Director Integrated Marketing - BioLife Plasma Services Plasma Derived Therapies BU
TAKEDA PHARMACEUTICALS
Time Is Running Out for Digital Transformation in Pharma and Biotech
Neil Keene
Digital Brand Consultant, Ocaliva
INTERCEPT PHARMACEUTICALS
From Data and Innovations to Successful Data-Driven Digital Campaigns
Igor Rudychev
Head of U.S. Digital, Data, and Innovations
ASTRAZENECA
DIGITAL PHARMA EAST 2019 MEMBER SPOTLIGHTS
Digital Pharma East 2019 Highlights
Premier Partner - Platinum
Premier Partner - Gold
Strategic Partner - Silver
Strategic Partner - Bronze
Exhibitors
