Digital Pharma East 2022 Keynote Sessions
Keynote Address: The Journey Forward
Chaunté Lowe, 4-Time Olympian. Breast Cancer Survivor. Champion.
Chaunte Lowe doesn’t strive to just break the mold; she vaults over it leaving it far behind her in the dust. This four-time Olympian’s impressive rise started while she was just a sophomore at Georgia Tech when she made her first Olympic appearance. Her ambitions on the field and in the classroom showed an unparalleled drive even among the Institute’s top student-athletes.
Fireside Chat with Ray Gomez
Ray Gomez, Vice President, Worldwide Omni-Channel Capabilities, Bristol-Myers Squibb
Mr. Gomez and his team are responsible for BMS’s Omni-Channel Strategy, which includes: leading the exploration, development, and maturation of Omni-Channel capabilities for the commercialization organization globally. Before coming to BMS, he was at BD (Becton Dickinson) where his focus was building the company’s first Omni-Channel center of excellence and worldwide go-to-market strategy. Prior to his time at BD, he was at Novartis where he led the strategy, development, and execution of digital and multi-channel innovation for the Global Oncology franchise.
Be Fierce and “Get Phexxi”: How Evofem’s Phexxi Campaign Disrupted Traditional Pharma Marketing
Katherine Atkinson, Chief Commercial Officer at Evofem Biosciences
Evofem Biosciences’ Katherine Atkinson, Chief Commercial Officer, will address how they broke boundaries and led one of the most successful, irreverent, and bold DTC campaigns in 2022 for their non-hormonal birth control option, Phexxi. Ms. Atkinson has more than 20 years of experience in the healthcare, pharma and life science industries where she has continuously created high performing teams that achieve an exceed commercial goals.
Fireside Chat: Hear Your Heart™ Campaign
Elena Livshina, US Head of Cardiovascular Portfolio, Commercial, Boehringer Ingelheim Pharmaceuticals, Inc.
Hear Your Heart™ is an empowering health initiative encouraging women with heart failure, especially Black and Latina women, to prioritize their heart health and demand more from their care – while also arming them with the tools to take action towards heart success. Hear Elena Livshina who heads up the Cardiovascular Portfolio at Boehringer-Ingelheim provide her insights on this campaign and more.