Digital Pharma Power-Up Day

2:00pm - 3:30pm EDT

From preclinical stages to product launch, a pharmaceutical brand must engage a multitude of target personas, each with unique needs. This raises a critical question: How can we create a resonant, nimble pharmaceutical brand with the power to excel in the complex omnichannel world, delivering outcomes that significantly and positively influence healthcare professionals, investors, key opinion leaders, and patients alike?

To craft brands that meet the diverse needs, Addison Whitney leverages a unique blend of proprietary data sets, behavioral insights, advanced analytics, and AI-powered storytelling. Enhanced with Evolvics' ability to optimize campaigns through an AI-enhanced decision engine, the two agencies predict what will drive uptake amongst key stakeholders, enabling each other to craft results that engage the right customer, at the right time, with the right brand experience.

Join Addison Whitney and Evolvics for a dynamic session that illuminates the strategic synergy between their innovative brand design and cutting-edge media planning. Attendees will leave the workshop with a deep understanding of how inspired brand design and technologically driven media planning will enhance their approach towards omnichannel excellence.

3:45pm - 5:15pm EDT

Pharma brands are spending millions of marketing dollars on campaigns but still missing opportunities to capture and activate consumers when they are most interested in support and treatment. So, what’s missing?

This interactive workshop aims to educate life science organizations on the simple telehealth use cases that leading life science companies are implementing today, the value they provide for both brands and consumers, and future AI-powered use cases to consider during strategic planning.

Participants should leave with a practical understanding of how to incorporate basic telehealth services into their commercial strategies and omnichannel marketing programs - the value of each tactic, real-world examples of programs in the market today, and a vision for how telehealth will become a standard consumer expectation in the years to come.

Join Wheel CEO Michelle Davey, GoodRx President and Chief Commercial Officer Dorothy Gemmell, and Otsuka Precision Health’s Director of Health Experience Strategy & Operations Brian Schantz to reveal the strategies powering the next-generation of DTC pharma care.

2:00pm - 5:15pm EDT

Our mentors will guide you through a dedicated pre-conference workshop on September 9th, covering:

• Maximizing your conference experience
• Pharma marketing fundamentals
• Effective networking strategies