Digital Pharma Power-Up Day

Not since the advent of the internet has a technological advancement left the world with as much wonderment as uncertainty and curiosity as Artificial Intelligence (AI). With its rapidly evolving broad spectrum of capabilities, we all share the same question, regardless of role or industry: How can we harness the power of AI to work to our advantage and ultimately create better outcomes?

Through the lens of brand identity and strategy, this collaborative, AI-infused workshop will demystify the power of AI by taking conceptual thinking and putting it into practical application. Attendees of this workshop will have the unique opportunity to craft a brand identity through hands-on creative breakout sessions that will use AI as a part of the creative development process. Audience members will leave the workshop feeling empowered to embrace AI as an integral tool that enhances strategic and creative output, along with an understanding for its application in creating strong brands.

Over the past few years, commercial marketing has been rapidly increasing the adoption of tech- and data-enabled solutions and strategies to accelerate more effective customer experiences and outcomes and realize the promise of omnichannel engagement. But is it all working together and for everyone and truly creating better customer engagement? If you are feeling stuck on your omnichannel journey or just don’t know where to start, join us for an interactive workshop where you will

• Understand how to build or continually reinforce the foundation of an omnichannel strategy, whether you are just starting your OCX journey or are setting the pace across your organization
• Work together with your peers across the industry to build a foundational omnichannel blueprint based on real-world best practices and the specific challenges you need to overcome
• Complete a practical playbook designed to help you prioritize actionable and measurable steps with your own omnichannel team

Featuring:

• Stacy Hartung, VP, Marketing, Technology and Data Solutions, Syneos Health
• Frank Moricca, SVP, Client Experience, Syneos Health