FIERCE PHARMA MARKETING AWARDS

OUR 2022 WINNERS

Thank you to all that entered this year's 2022 Fierce Pharma Marketing Awards. The competition was FIERCE and our esteemed judges certainly had their work cut out for them with a record number of submissions to review. Check out the leading campaigns now that were crowned as industry's best-in-class at our Awards Gala which took place during Digital Pharma East on October 19th at the Pennsylvania Academy of the Fine Arts... 

Digital Marketing - Non-Social Media

Digital Campaign - Non-Social Media

WINNER: Klick Health & Biohaven; Nurtec ODT - Nurtec ODT x Condé Nast (SELF) ‘My Way to Well’

Finalists: 

  • Real Chemistry & Sobi - Best in Class Analytics for Dopelet
  •  Antics & Octapharma - Factor My Way™: Enhancing Patient Experience | Extending Adherence l Elevating Brand Affinity
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT Travel Triggers
  • Condé Nast (Glamour), Klick Health & Biohaven -  Nurtec ODT x Condé Nast (Glamour): What Unites Us
  • Sharecare - Rheumatoid Arthritis Digital Immersion

Category Sponsored By: 

DeepIntent Logo
Innovation Challenge

Innovation Challenge

WINNER: Grey & Genentech - Screen Your Lungs - If That Was You Then

Finalists: 

  • McCann Health Japan - 6 Minutes Together
  • Right ePharmacy - Collect&Go Smart Lockers TM
  • MedTrix Healthcare LLC & Novartis - iREAD-Pub – An Interactive Clinical Paper Web application
  • Evoke Kyne & Novartis Pharmaceuticals Corporation - Novartis STEP Program
  • MedTrix Healthcare LLC & AbbVie - Rinvoq Patient Case Player
Event Marketing

Medical Conference or Event Marketing

WINNER: Klick Health & Biohaven; Nurtec ODT - Nurtec ODT’s & Condé Nast (Glamour) Women of the Year Program

Finalists: 

  • argenx and closerlook (A Member of Fishawack Health) - MG United Cookbook
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT ‘Military Salutes’ at iHeart Country Fest
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT Takes the Runway
  • CDMP & SK Life Science - The First Shoe Store for Doctors
  • Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection
Multicultural Campaign

Multicultural Campaign

WINNER: Wunderman Thompson Health: Health4Equity - We Love You to Health

Finalists:

  • Wunderman Thompson Health: Health4Equity - 40 Seconds for 40 Years
  • Condé Nast (Allure) - Allure: The Melanin Edit (Condé Nast + Allergan/Juvederm)
  • Havas Health Wave & Novartis - Life Interrupted; Agios Pharmaceuticals, Inc. & FCB Health - RISE UP
  • Real Chemistry & Merck - Uncovering TNBC: Stories of Resilience
GettyImages-1218630760

New Brand Launch

WINNER: Real Chemistry & Janssen Pharmaceuticals - Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers

Finalists: 

  • Right ePharmacy - BonoloMeds campaign
  •  Havas Tonic & ViiV Healthcare - Good To Go
  • EvolveMKD & Endo - Launching the First and Only FDA-Approved Injectable for Cellulite
  • Agios Pharmaceuticals, Inc. & FCB Health - PYRUKYND Launch
  • Havas San Francisco - TAVNEOS Launch

Category Sponsored By:

PulsePoint Logo
Film_Video

Online Video or Film

WINNER: AstraZeneca & 21GRAMS - The Big Sneeze

Finalists: 

  • Syneos Health Communications & Genentech - Claiming New SPACES for People Living with Disabilities
  • Genentech & 21GRAMS - Flair Balance
  • WE Communications, Flying House Media & Horizon Therapeutics - Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
  • Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection
  • CDMP & SK Life Science - Untitled: Mary Kate's Story
Pharma TV

Pharma TV

WINNER: Grey & Genentech, Inc. - Screen Your Lungs: If That Was You Then

Finalists: 

  • Area 23, An IPG Health Company & Horizon Therapeutics - “Listen to Your Eyes” Graves :30 TVC
  • Area 23, An IPG Health Company & Horizon Therapeutics - “Listen to Your Eyes” New Symptoms :30 TVC
  • Area 23, An IPG Health Company & Horizon Therapeutics - “Sunglasses” :60 TVC; IPNY & Regeneron Medical Affairs Insights & Value - Mono WHAT? (Taking Aim Against COVID)
  • CultHealth & Novo Nordisk - Oh Oh Oh Ozempic
Print for Consumer

Print for Consumer

WINNER: Aviva Pharmacy - Act For Love- HIV Prevention

Finalists: 

  • Bristol Myers Squibb - Could It Be HCM?
  • Havas San Francisco - My VOXZOGO Tracker
  • SFC Group - SenesTech ContraPest Journal Ad
  • Crowley Webb - Surmount Studies
  • Evoke MicroMass & Harmony Biosciences, LLC - WAKIX Inspiration Journal
GettyImages-869288026

Professional Marketing

WINNER: Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection

Finalists: 

  • Proximyl Health & Accord BioPharma - CAMCEVI™ Simple Is Right At Hand
  • Real Chemistry & Janssen Pharmaceuticals - Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers
  • CDMP & SK Life Science - The First Virtual Shoe Store for Doctors
  • CDMP & Sun Pharma - The Long Haul
  • Neurocrine Biosciences, Inc. & Level Ex - Ultra-realistic avatars teach clinicians to recognize disease
PR Campaign

Public Relations Campaign

WINNER: Omnipod and Porter Novelli - Promoting Diversity and Inclusion for People with Diabetes: Animal Crossing™: New Horizons

Finalists: 

  • McCann Health Japan - 6 Minutes Together
  • Boehringer Ingelheim & Ogilvy Health - Breathless Ballad Challenge: Raising Awareness of Idiopathic Pulmonary Fibrosis Through the Power of Song
  • Syneos Health Communications & Genentech - Claiming New SPACES for People Living with Disabilities
  • WE Communications & Horizon Therapeutics - Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
  • Edelman & AstraZeneca - Survivors Have Heart Second Chance Portraits
  • Real Chemistry & Merck - Uncovering TNBC: Stories of Resilience
Social Media

Social Media for Consumer

WINNER: McCann Health Japan - 6 Minutes Together

Finalists:

  • Imre & AstraZeneca - CALQUENCE Connections Facebook Group
  • Syneos Health & Zogenix, Inc. - FINTEPLA Photo Diary
  • Sanofi - MBC Unfiltered: Elevating Overlooked Stories Within the Breast Cancer Community
  • Real Chemistry & Evofem - Phexxi “House Rules” Campaign
  • 21GRAMS & Genentech - Scroll-Stoppers

Category Sponsored By:

Snapchat
Website

Website for Consumer

WINNER: Sanofi - MBC Unfiltered: Elevating Overlooked Stories in the Breast Cancer Community

Finalists:

  • Imre & AstraZeneca - CALQUENCE’s SMARTLink: A Smart Way to Supercharge Site Search and SEO
  • Bristol Myers Squibb - Could It Be HCM?
  • Havas Tonic & Viiv Healthcare - Good to Go DTC Website
  • FCB Health New York, An IPG Health Company & Otsuka America Pharmaceutical, Inc. - JYNARQUE Create Space Website
  • Epsilon, A Publicis Groupe Company & Horizon Therapeutics - Listen to Your Eyes

A SPECIAL THANK YOU TO OUR 2022 JUDGES AND PARTNERS!

The Fierce Pharma Marketing Awards highlight the individuals, teams, and companies that are leading the way in pushing campaigns to the next level. Check out all of this year's categories and criteria...