2022 Categories:

Digital Campaign – Non-Social Media

Innovation Challenge

Medical Conference or Event Marketing

Multicultural Campaign

New Brand Launch

Online Video or Film

Pharma TV

Print for Consumer

Professional Marketing

Public Relations Campaign

Social Media for Consumer

Website for Consumer

Application Scoring

The submissions are reviewed and scored by a select panel of judges with the aggregate of the scores used to determine the finalists and category winners. Based on the highest scores and judges’ feedback, the “Best in Show” winners will be selected.

Applications are evaluated based on the following criteria:

Creativity

Creativity

Does the campaign break through traditional pharmaceutical advertising? How does it use innovative ideas, application of craft and/or use technology to achieve its goals?

Strategy

Strategy

What's the strategic big idea behind the effort? How does that idea guide the campaign's message, creative execution and media?

Audience Impact

Audience Impact

How does the campaign reach its intended audience (i.e. physicians, patients, advocacy groups, consumers, etc). How does it cause them to think, feel or act differently?

Social Good

Social Good

Does the campaign address any larger social health issues? How does it help to change thinking, modify behavior and/or contribute to a healthier society in general?

True Innovation

True Innovation

How unique is the campaign? What problem does it solve? Does it fit the definition of "game changing?"

Effectiveness

Effectiveness

Are there quantifiable metrics or data that demonstrate the value of the campaign? How cost effective is the campaign, that is, what return on investment did it generate comparative to its budget?