Behind every great campaign, is a great agency. We are looking for the industry leaders, the movers and shakers, the teams pushing marketing to the next level. This category honors the agencies that have shown exceptional innovation, talent, and creativity across their entire portfolio.
Category Sponsor:
Digital Campaign – Non-Social Media
Banners and display ads are the old guard of online marketing, but effective and targeted pharma campaigns spur interest and drive traffic to more information. This category is for those non-social media internet campaigns that exemplify the best of web marketing.
DTC Audio for Pharma and Life Sciences
As consumers and physicians move from reading to watching and now listening, the key for pharma marketers is to translate visual marketing strengths into relevant and unique content for audio. This category showcases the most creative and unique DTC audio campaign.
Category Sponsor:
Impiricus HCP Impact Award (free to enter)
This new award category is judged exclusively by physicians. HCP engagement is constantly evolving but the goal of delivering high-value content to physicians remains the same. This category highlights creative marketing initiatives that result in meaningful HCP impact, judged by the physicians themselves.
Submission for this category is free. Use code IMPIRICUSHCP to enter.
Category Sponsor:
Innovation Challenge
Pharma and healthcare companies are tapping the entrepreneurial spirit of Americans in challenges that look for the best ideas around health conditions from diabetes to cancer. This award will recognize the most creative and effective contests run over the past year.
Medical Conference or Event Marketing
While medical conferences may have hit a pause during the COVID-19 pandemic, one of the enduring fixtures at those events is the advertising from airport terminals and taxi cabs to hotels and convention arenas. This award will recognize the most compelling conference campaigns over the past year.
Multicultural Campaign
Some health conditions and diseases disproportionately affect people of various racial or ethnic backgrounds. This category honours the health campaigns that effectively and creatively reach specific minority audiences.
New Brand Launch
Even groundbreaking products need marketing. After all, how will patients and professionals get to know and use a new drug or treatment without use-case scenarios and benefit-and-risk lists? This category seeks the best strategies and most creative marketing—and their ensuing sales outcomes —for products launched in the last year.
Online Video or Film
The mainstream TV audience is not always appropriate, or in the budget, for rare conditions or targeted treatments. Online videos and even films can be specifically tailored to smaller, more appropriate audiences. The online video or film category recognizes the creativity and budget efficiency in those projects.
Pharma TV
Television is a proven category for building both product and disease awareness. This category recognizes the most creative and effective TV advertising that goes beyond the tried and traditional to create conversations by educating and informing TV viewers.
Print for Consumer
Pharma companies can pack a lot of information—and disclaimers—into a magazine or newspaper ad. This category looks at the print work that best conveys big ideas and core messages in print.
Professional Marketing
Strong relationships with healthcare professionals are essential to pharma marketing strategies. Companies build those connections with interactions across a wide variety of media channels. This category honors the exceptional social media, digital and print campaigns used to reach and inform doctors, nurses, hospital workers and others.
Public Relations Campaign
Media pitches, healthcare KOL outreach and even cross-country media tours can help pharma companies generate buzz for new products or awareness efforts. These unpaid placements can make the difference in gaining widespread attention. This category recognizes the creative and effective pitches that get pharma products and companies noticed.
Social Media for Consumer
While Twitter and Instagram might not be the easiest places for pharma to navigate, many companies are tweeting and ’gramming, including with influencer partners, for noteworthy campaigns. This category highlights the standout marketing efforts that defy social media character counts and space constraints.
Website for Consumer
Today, most TV, print and digital ads come with links to websites for more information. The all-important landing pages where those links lead can be print-heavy and boring, or dynamic and informative. This category will award the latter, recognizing the best-designed and most user-friendly websites for consumers.
Application Scoring
Applications will be scored by a panel of judges and the aggregate of the scores will determine finalists and category winners. Applications will be evaluated based on the following criteria:
Creativity
Does the campaign break through traditional pharmaceutical advertising? How does it use innovative ideas, application of craft and/or use technology to achieve its goals?
Strategy
What's the strategic big idea behind the effort? How does that idea guide the campaign's message, creative execution and media?
Audience Impact
How does the campaign reach its intended audience (i.e. physicians, patients, advocacy groups, consumers, etc). How does it cause them to think, feel or act differently?
Social Good
Does the campaign address any larger social health issues? How does it help to change thinking, modify behavior and/or contribute to a healthier society in general?
True Innovation
How unique is the campaign? What problem does it solve? Does it fit the definition of "game changing?"
Effectiveness
Are there quantifiable metrics or data that demonstrate the value of the campaign? How cost effective is the campaign, that is, what return on investment did it generate comparative to its budget?
FAQs
What Do Winners Receive?
A distinguished 2024 Award, presented at the Fierce Pharma Marketing Awards Gala
All of the finalists (and winners) receive 1 complimentary pass to Digital Pharma East and the Awards Gala
Exclusive use of the Award Winner logo for one year
Inclusion in a press release announcing the year's Award winners and accomplishments
Press release template for your distribution
Logo and recognition on Digital Pharma East / Fierce Pharma Marketing Awards website for a year
Social media promotion
How Much Does it Cost to Enter?
Submissions are priced at $300 each until May 23rd. The price will increase to $350 for submissions made after this date.
What are the Important Dates and Deadlines?
May 6, 2024: Entries Open
June 26, 2024: Entries Close
July 25, 2024: Finalists Announced
September 11, 2024: Winners Announced at the Fierce Pharma Marketing Awards Gala
How are entries judged?
Each entry will be reviewed by the judges against the following criteria: creativity; strategy; audience impact; social good; true innovation; and effectiveness. All judges sign a confidentiality agreement.
How is the Agency of the Year category scored?
Creativity – Is the agency using innovative ideas that go beyond traditional pharmaceutical advertising?
Strategy – What's the strategic focus of the agency? Do they have a cohesive plan driving the team and company forward?
Social Good – Does the agency have initiatives that address any larger social health issues?
Innovation – How unique are the agency’s tactics? Are they going beyond the status quo to stand out from their peers? Do they fit the definition of "game changing?"
What information should I include in my entry?
It is mandatory for your entry to include your company name, company website, campaign name, campaign description, campaign results, company overview, and your company logo. If you are an agency filing on behalf of a client, please note both parties in the application. Please submit at least one visual element per entry. Photos, video compilations, case study proofs and PowerPoint presentations are all encouraged as compelling ways to make your entry stand out.
Who is eligible to apply?
Any company that has released a marketing campaign between June 2023 - May 2024 in the life sciences industry is welcome to apply. Each entry will be scored based on the ability of the applicant to demonstrate the following criteria: creativity; strategy; audience impact; social good; true innovation; and effectiveness. Descriptions of each specific category can be found on the Categories & Scoring page.
Is there a Discount for Submitting Multiple Entries?
Please refer to our Awards Entry Kit for more details. If you have additional questions regarding the 2024 Fierce Pharma Marketing Awards, please contact Kathleen Dean at [email protected].
