Banners and display ads are the old guard of online marketing, but effective and targeted pharma campaigns spur interest and drive traffic to more information. This category is for those non-social media internet campaigns that exemplify the best of web marketing.
Sponsored By:
Innovation Challenge
Pharma and healthcare companies are tapping the entrepreneurial spirit of Americans in challenges that look for the best ideas around health conditions from diabetes to cancer. This award will recognize the most creative and effective contests run over the past year.
Medical Conference or Event Marketing
While medical conferences may have hit a pause during the COVID-19 pandemic, one of the enduring fixtures at those events is the advertising from airport terminals and taxi cabs to hotels and convention arenas. This award will recognize the most compelling conference campaigns over the past year.
Multicultural Campaign
Some health conditions and diseases disproportionately affect people of various racial or ethnic backgrounds. This category honours the health campaigns that effectively and creatively reach specific minority audiences.
New Brand Launch
Even groundbreaking products need marketing. After all, how will patients and professionals get to know and use a new drug or treatment without use-case scenarios and benefit-and-risk lists? This category seeks the best strategies and most creative marketing—and their ensuing sales outcomes —for products launched in the last year.
Online Video or Film
The mainstream TV audience is not always appropriate, or in the budget, for rare conditions or targeted treatments. Online videos and even films can be specifically tailored to smaller, more appropriate audiences. The online video or film category recognizes the creativity and budget efficiency in those projects.
Pharma TV
Television is a proven category for building both product and disease awareness. This category recognizes the most creative and effective TV advertising that goes beyond the tried and traditional to create conversations by educating and informing TV viewers.
Podcast or Audio
As consumers and physicians move from reading to watching and now listening, the key for pharma marketers is to translate visual marketing strengths into relevant and unique content for audio. This category showcases the most creative and unique audio and podcasting campaigns.
Sponsored by:
Print for Consumer
Pharma companies can pack a lot of information—and disclaimers—into a magazine or newspaper ad. This category looks at the print work that best conveys big ideas and core messages in print.
Professional Marketing
Strong relationships with healthcare professionals are essential to pharma marketing strategies. Companies build those connections with interactions across a wide variety of media channels. This category honours the exceptional social media, digital and print campaigns used to reach and inform doctors, nurses, hospital workers and others.
Public Relations Campaign
Media pitches, healthcare KOL outreach and even cross-country media tours can help pharma companies generate buzz for new products or awareness efforts. These unpaid placements can make the difference in gaining widespread attention. This category recognizes the creative and effective pitches that get pharma products and companies noticed.
Social Media for Consumer
While Twitter and Instagram might not be the easiest places for pharma to navigate, many companies are tweeting and ’gramming, including with influencer partners, for noteworthy campaigns. This category highlights the standout marketing efforts that defy social media character counts and space constraints.
Website for Consumer
Today, most TV, print and digital ads come with links to websites for more information. The all-important landing pages where those links lead can be print-heavy and boring, or dynamic and informative. This category will award the latter, recognizing the best-designed and most user-friendly websites for consumers.
FAQs
What Do Winners Receive?
A distinguished 2023 Award, presented at the Fierce Pharma Marketing Awards Gala
All of the finalists (and winners) receive 2 complimentary passes to Digital Pharma East and the Awards Gala
Exclusive use of the Award Winner logo for one year
Inclusion in a press release announcing the year's Award winners and accomplishments
Press release template for your distribution
Logo and recognition on Digital Pharma East / Fierce Pharma Marketing Awards website for a year
Social media promotion
How Much Does it Cost to Enter?
It is $275 per submission.
What are the Important Dates and Deadlines?
Submission Deadline: May 12
Finalists Announced: June 15
Winners Announced at Marketing Awards Gala: September 13
How are entries judged?
Each entry will be reviewed by the judges against the following criteria: creativity; strategy; audience impact; social good; true innovation; and effectiveness. All judges sign a confidentiality agreement.
What information should I include in my entry?
It is mandatory for your entry to include your company name, company website, campaign name, campaign description, campaign results, company overview, and your company logo. If you are an agency filing on behalf of a client, please note both parties in the application. Please submit at least one visual element per entry. Photos, video compilations, case study proofs and PowerPoint presentations are all encouraged as compelling ways to make your entry stand out.
Who is eligible to apply?
Any company that has released a marketing campaign between June 2022 - May 2023 in the life sciences industry is welcome to apply. Each entry will be scored based on the ability of the applicant to demonstrate the following criteria: creativity; strategy; audience impact; social good; true innovation; and effectiveness. Descriptions of each specific category can be found on the Categories & Scoring page.
Is there a Discount for Submitting Multiple Entries?
Yes. Now until April 21, you can submit 4 entries and receive your 5th entry for free! Contact us today to learn how.
Additional Questions
If you have questions regarding the 2023 Fierce Pharma Marketing Awards, please contact Kathleen Dean at [email protected].