2024 Presentations
Click on each date to access to extended display of the presentations from the live event that have been authorized for sharing. Please check back here for updates as we will add presentations once we receive approval.
Workshop A: Inspired Brand Strategy: The Backbone of Effective Omnichannel Campaigns
- Meaghan Clinton, SVP Media Strategy, Evolvics
- Jamie Cobb, SVP Creative Director, Addison Whitney
- Wendy Wheeler Jacobs, Brand Strategy Consultant, Addison Whitney
- Justin McGinnis, VP Search & Social, Evolvics
- Oliver Nelson, Managing Director, Media, Evolvics
- Michelle Davey, CEO and Co-Founder, Wheel
- Dorothy Gemmell, Chief Commercial Officer & President, GoodRx
- Brian Schantz, Health Experience Strategy & Operations, Otsuka Precision Health
Healthcare 2028: The Strategic Importance of Brand Marketing on the Future of Personalized Medicine
- Murray Aitken, IQVIA, SVP, Executive Director, IQVIA Institute for Human Data Science
- Andrew Burkus, IQVIA Digital, Senior Principal
Evolving Access & Affordability Solutions in the Patient-as-Payer Era
- Divya Iyer, GoodRx, SVP, Go-to-Market Strategy
- Dave Guiga, AstraZeneca, Executive Director, Commercial Innovation
- Asma Ali, Sanofi, Head of US Established Products
Health Intelligence: A New Paradigm for the Data-Driven Marketer
- Chris Paquette, DeepIntent, Founder & CEO
- Harshit Jain, MD, Doceree, Founder and Global CEO
Cancer and Community: Finding Support Nextdoor
- Andrew Rosen, Nextdoor, Industry Lead for Health & Wellness
- Wendy Lund, HEALTH@WPP, Chief Client Officer
Alleviating HCP Pain Points: Innovations at the Point of Care
- Linda Ruschau, PatientPoint, Chief Client Officer
- Karleen Su, MD, FACR, Board-Certified Rheumatologist; Co-founder of Amicus Arthritis & Osteoporosis; Founder of Rheumatology Private Practice Alliance (RPPA), Chair of American College of Rheumatology Community Practice Council
- Ronald Johnston, MD, FAAD, Dermatologist, Forefront Dermatology; Affiliate Assistant Professor, University of South Florida; Department of Dermatology, Col (ret), USAF
Omnichannel Marketing
Omnichannel Track Chair Opening Remarks
- Linda Ruschau, PatientPoint, Chief Client Officer
- Jim DeLash, GSK, Marketing Director, GSK Direct & Long-Tail Customer Acquisition
- Ryan Dunkerley, Chiesi, USA, Senior Manager of Omnichannel Marketing
HCP Engagement
- Neal Wolff, ECLIPSE LIFE SCIENCES, Chief Business Officer
From Data to Trust: Insights from Exclusive Wolters Kluwer Research
- Natalie McGroarty, Wolters Kluwer, Global Vice President, HCP Engagement Solutions
Case Study: argenx’s Digital Targeting Strategy for Successfully Launching CIDP
- Samarth Virk, argenx, Director, NPP, HCP Marketing
- Sandy Donaldson, Impiricus, CEO & Co-Founder
- Dr. Kashif Firozvi, Georgetown University School of Medicine, Clinical Faculty
- Dr. Adel Haque, Dermatology Partners, Dermatologist
Media
Opening Keynote: Navigating the Media Maze
- Katherine Freeley, Boehringer Ingelheim, Head, Media Center of Excellence
HCP Marketing Reimagined: Harnessing AI for Omnichannel Success and a Healthier, Informed Future
- Katie Carr, Swoop, EVP, Chief Revenue Officer
Build Your Marketshare by Synchronizing DTC/HCP Efforts
- Michael Joachim, Sharecare, President & GM - Life Sciences
- Kristin Patton, Novartis, Exec Director, Customer Experience
- Kiersten Britton, Publicis Health Media, SVP, Client Lead
- Denise Esakoff, Sharecare, SVP Research & Strategic Performance
Patient Solutions
- James (Jim) Decker, CheckedUp, Chief Revenue Officer
- Eric Talbot, MedFuse, Chief Strategy Officer
Why Digital Accessibility is Critical to the Patient & Customer Experience
- Dr. Stephen Framil, Merck & Co., Inc., Corporate Global Head of Accessibility
The Empowerment Effect: Where Health Meets Human Need
- Alec Morrison, Dotdash Meredith, Vice President of Content Strategy
- Rob Stephen, Dotdash Meredith, Senior Vice President of Marketing
AI and Medical Communications Development – Striking a Balance
- Christina Nixon, PhD, Alphanumeric Systems, Inc., Senior Director, Medical & Scientific Communications
- Preeti Sule, PhD, Moderna, Associate Director, Global Scientific Communications
Accelerate MLR and Deliver Content Faster with Your CMS
- Britt Reints, Crescendo Collective, Lead Strategist
- Jeremy Summers, Crescendo Collective, Chief Technology Officer
Expanding Pharma Innovation: Harnessing Design Thinking for Patient-Centric Solutions
- Laryssa Wozniak, Immunovant, Sr. Director, Global Marketing
Reimagining the Traditional PharmaCo-HCP Engagement Model
- Dan Cornwell, PrescriberPoint, CEO
- Laura Swint, Eli Lilly and Company, Vice President, Lilly Digital Greenhouse
Fierce Pharma Week
September 8-11, 2025 | Philadelphia, PA
Fierce Pharma Week will bring together life science executives responsible for marketing and sales, medical affairs and scientific communications, new product planning and commercial development, and PR and communications to ensure pharma and biotech companies have the most integrated, agile and unified strategy needed to drive value and excel in this rapidly evolving new era.
