FIERCE PHARMA MARKETING AWARDS

2022 FINALISTS

This year’s Fierce Pharma Marketing Awards will take place during Digital Pharma East on October 19 at the Pennsylvania Academy of the Fine Arts. Join us to be a part of pharma marketing's premier networking and educational conference, AND be sure to include our Awards Gala as an add-on when registering to participate in the exciting reveal of our winners and celebration of the industry's best campaigns and brightest talent. 

Digital Marketing - Non-Social Media

Digital Campaign - Non-Social Media

  • Real Chemistry & Sobi - Best in Class Analytics for Dopelet
  • Antics & Octapharma - Factor My Way™: Enhancing Patient Experience | Extending Adherence l Elevating Brand Affinity
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT Travel Triggers
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT x Condé Nast (SELF) ‘My Way to Well’
  • Condé Nast (Glamour), Klick Health & Biohaven -  Nurtec ODT x Condé Nast (Glamour): What Unites Us
  • Sharecare - Rheumatoid Arthritis Digital Immersion

Category Sponsored By: 

DeepIntent Logo
Innovation Challenge

Innovation Challenge

  • McCann Health Japan - 6 Minutes Together
  • Right ePharmacy - Collect&Go Smart Lockers TM
  • MedTrix Healthcare LLC & Novartis - iREAD-Pub – An Interactive Clinical Paper Web application
  • Evoke Kyne & Novartis Pharmaceuticals Corporation - Novartis STEP Program
  • MedTrix Healthcare LLC & AbbVie - Rinvoq Patient Case Player
  • Grey & Genentech - Screen Your Lungs - If That Was You Then
Event Marketing

Medical Conference or Event Marketing

  • argenx and closerlook (A Member of Fishawack Health) - MG United Cookbook
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT ‘Military Salutes’ at iHeart Country Fest
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT Takes the Runway
  • Klick Health & Biohaven; Nurtec ODT - Nurtec ODT’s & Condé Nast (Glamour) Women of the Year Program
  • CDMP & SK Life Science - The First Shoe Store for Doctors
  • Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection
Multicultural Campaign

Multicultural Campaign

  • Wunderman Thompson Health: Health4Equity - 40 Seconds for 40 Years
  • Condé Nast (Allure) - Allure: The Melanin Edit (Condé Nast + Allergan/Juvederm)
  • Havas Health Wave & Novartis - Life Interrupted
  • Agios Pharmaceuticals, Inc. & FCB Health - RISE UP
  • Real Chemistry & Merck - Uncovering TNBC: Stories of Resilience
  • Wunderman Thompson Health: Health4Equity - We Love You to Health
Brand Launch

New Brand Launch

  • Right ePharmacy - BonoloMeds campaign
  • Real Chemistry & Janssen Pharmaceuticals - Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers
  • Havas Tonic & ViiV Healthcare - Good To Go
  • EvolveMKD & Endo - Launching the First and Only FDA-Approved Injectable for Cellulite
  • Agios Pharmaceuticals, Inc. & FCB Health - PYRUKYND Launch
  • Havas San Francisco - TAVNEOS Launch

Category Sponsored By:

PulsePoint Logo
Film_Video

Online Video or Film

  • Syneos Health Communications & Genentech - Claiming New SPACES for People Living with Disabilities
  • Genentech & 21GRAMS - Flair Balance
  • WE Communications, Flying House Media & Horizon Therapeutics - Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
  • AstraZeneca & 21GRAMS - The Big Sneeze
  • Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection
  • CDMP & SK Life Science - Untitled: Mary Kate's Story
Pharma TV

Pharma TV

  • Area 23, An IPG Health Company & Horizon Therapeutics - “Listen to Your Eyes” Graves :30 TVC
  • Area 23, An IPG Health Company & Horizon Therapeutics - “Listen to Your Eyes” New Symptoms :30 TVC
  • Area 23, An IPG Health Company & Horizon Therapeutics - “Sunglasses” :60 TVC
  • IPNY & Regeneron Medical Affairs Insights & Value - Mono WHAT? (Taking Aim Against COVID)
  • CultHealth & Novo Nordisk - Oh Oh Oh Ozempic
  • Grey & Genentech, Inc. - Screen Your Lungs: If That Was You Then
Print for Consumer

Print for Consumer

  • Aviva Pharmacy - Act For Love- HIV Prevention
  • Bristol Myers Squibb - Could It Be HCM?
  • Havas San Francisco - My VOXZOGO Tracker
  • SFC Group - SenesTech ContraPest Journal Ad
  • Crowley Webb - Surmount Studies
  • Evoke MicroMass & Harmony Biosciences, LLC - WAKIX Inspiration Journal
Professional Marketing

Professional Marketing

  • Proximyl Health & Accord BioPharma - CAMCEVI™ Simple Is Right At Hand
  • Real Chemistry & Janssen Pharmaceuticals - Engineered for a Challenging Landscape: RYBREVANT Takes on the Toughest EGFR+ Lung Cancers
  • CDMP & SK Life Science - The First Virtual Shoe Store for Doctors
  • CDMP & Sun Pharma - The Long Haul
  • Area 23, An IPG Health Company & Boehringer Ingelheim Pharmaceuticals, Inc. - The Unwearable Collection
  • Neurocrine Biosciences, Inc. & Level Ex - Ultra-realistic avatars teach clinicians to recognize disease
PR Campaign

Public Relations Campaign

  • McCann Health Japan - 6 Minutes Together
  • Boehringer Ingelheim & Ogilvy Health - Breathless Ballad Challenge: Raising Awareness of Idiopathic Pulmonary Fibrosis Through the Power of Song
  • Syneos Health Communications & Genentech - Claiming New SPACES for People Living with Disabilities
  • WE Communications & Horizon Therapeutics - Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
  • Omnipod and Porter Novelli - Promoting Diversity and Inclusion for People with Diabetes: Animal Crossing™: New Horizons
  • Edelman & AstraZeneca - Survivors Have Heart Second Chance Portraits
  • Real Chemistry & Merck - Uncovering TNBC: Stories of Resilience
Social Media

Social Media for Consumer

  • McCann Health Japan - 6 Minutes Together
  • Imre & AstraZeneca - CALQUENCE Connections Facebook Group
  • Syneos Health & Zogenix, Inc. - FINTEPLA Photo Diary
  • Sanofi - MBC Unfiltered: Elevating Overlooked Stories Within the Breast Cancer Community
  • Real Chemistry & Evofem - Phexxi “House Rules” Campaign
  • 21GRAMS & Genentech - Scroll-Stoppers
Website

Website for Consumer

  • Imre & AstraZeneca - CALQUENCE’s SMARTLink: A Smart Way to Supercharge Site Search and SEO
  • Bristol Myers Squibb - Could It Be HCM?
  • Havas Tonic & Viiv Healthcare - Good to Go DTC Website
  • FCB Health New York, An IPG Health Company & Otsuka America Pharmaceutical, Inc. - JYNARQUE Create Space Website
  • Epsilon, A Publicis Groupe Company & Horizon Therapeutics - Listen to Your Eyes
  • Sanofi - MBC Unfiltered: Elevating Overlooked Stories in the Breast Cancer Community

A SPECIAL THANK YOU TO OUR 2022 JUDGES AND PARTNERS!

The Fierce Pharma Marketing Awards highlight the individuals, teams, and companies that are leading the way in pushing campaigns to the next level. Check out all of this year's categories and criteria...