TRACK AND THEME DESCRIPTIONS

Digital Future Day

Showcasing the latest advancements and new technologies in pharma marketing that will lead our industry to the forefront of innovation, Digital Future Day explores cutting-edge solutions and forward-thinking approaches for enhancing your digital engagement strategies.  

HCP Engagement and Patient Solutions

As the preferences of healthcare providers continue to evolve, explore innovative ways to connect, engage, and partner with your key customers. Likewise, as pharma continues to evolve towards a true patient-centric approach, focus on how our industry can engage along each step of the patient journey to educate and empower their customers and improve their experiences.

Data Analytics

With continuous advancements in data science, analytics, and AI, explore how we can leverage big data to drive innovation, deliver value, and allow for improved insights into marketing and sales performance.

Omnichannel Engagement

Discover the power of developing an integrated messaging and engagement strategy across channels for maximizing your customer reach, improving content distribution, and creating a pathway to omnichannel fluency.

Digital Health 

Digital health has revolutionized nearly every aspect of health care. During this full day dedicated to digital health, discover how the pharmaceutical industry is exploring beyond the pill solutions and embracing new tools to improve quality, access, and outcomes for patients.