2022 Digital Pharma East Presentations

Please check back for updates as we confirm permission from the presenters to share their presentations.

General Sessions

• Inside the Mind of Today’s Patient
• Digital Media in 2023

Omnichannel Engagement

• The Changing Landscape of SFO in an Omnichannel Environment
• Why Omni-channel is Over
• Going All in on Modular Content
• Secrets of the Data Ninjas Unlocking the Omnichannel Future with Artificial Intelligence

HCP Engagement

• Perfecting the Drug Sample Supply Chain
• The Evolving Role of Medical Affairs in Omnichannel Communication, Embracing the Power of Digital Engagement & Partnership

Patient Solutions

• How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community
• Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level
• Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach
• The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling

Digital Future Day

• Keeping Up With the Influencers: How to Work With Influencers—And Your MLRC Team
• Privacy First: Responsible Data Collection in an Evolving Digital and Policy Landscape
• Script Generation Media Vs Lead Generation Media What’s Best For Pharma