Join attendees to discover new ideas, innovations and emerging trends and learn what it means to #BeFierce in pharma marketing
Expect to be engaged, educated and inspired during this three-day live experience. Through a series of keynote speakers, case studies, panel discussions and practical sessions featuring subject matter experts, #DPEast2021 will provide a cross section of strategies and best practices used by pharma companies and cover in-depth topics across the full value chain of life science marketing.
During this in-person event, you’ll have the opportunity to interact with your peers and engage with our expert speaking faculty while following social distancing protocol. Don't miss your chance to join your peers for an opportunity to hear the latest marketing trends and digitization transformation efforts. If you can’t make the live dates of the conference we are hosting a virtual event on October 5-8. The live content will be recorded for the virtual event in addition to some new sessions.
We look forward to finally connecting with you in-person September 28-30, 2021.
Track and Theme Descriptions
Digital Future Day
Showcasing the latest advancements and new technologies in pharma marketing that will lead our industry to the forefront of innovation, Digital Future Day explores cutting-edge solutions and forward-thinking approaches for enhancing your digital engagement strategies.
As the preferences of healthcare providers continue to evolve, explore innovative ways to connect, engage, and partner with your key customers.
As Pharma continues to evolve towards a true patient-centric approach, focus on how our industry can engage along each step of the patient journey to educate and empower their customers and improve their experiences.
With continuous advancements in data science, analytics, and AI, explore how we can leverage big data to drive innovation, deliver value, and allow for improved insights into marketing and sales performance.
Discover the power of developing an integrated messaging and engagement strategy across channels for maximizing your customer reach, improving content distribution, and creating a pathway to omnichannel fluency.
Digital health has revolutionized nearly every aspect of health care. During this full day dedicated to digital health, discover how the pharmaceutical industry is exploring beyond the pill solutions and embracing new tools to improve quality, access and outcomes for patients.
Five Reasons to Attend Digital Pharma East
Who Needs to Be Here?
The conference is designed for professionals from the pharmaceutical, biotechnology, and medical device industries as well as agencies. This includes, of course, brand managers, marketers. creative strategists, but also social media experts and innovators, as well as such departments as product marketing, strategic communications, advertising and sales. A strong culture of marketing is something that should be intertwined throughout the organization, so really all roles would be benefit from attending. Be a champion of your company’s culture of marketing by joining us this event.
"Why do Life Science professionals attend Digital Pharma East?"
“We walk away as a digital community looking to advance the work that we do.” — Director, Social Media Governance and Markets, BRISTOL MYERS-SQUIBB
“Hear from the people who touch the spectrum of our business.” — Director, Health and Beauty, YAHOO, INC.
“To see what’s new and improved, what’s going on, what the exciting new developments are in digital space.” — Director, PFIZER