SESSION SNAPSHOT FROM 2019

Steinacker

Artificial Intelligence in Healthcare – Profiling the ‘European Way’

Saskia Steinacker

Vice President, Global Head Digital Transformation

BAYER

DeLash

Words and Music: How Creative + Media Can Equal Breakthrough Results

Jim DeLash

Multichannel Marketing Director

GLAXOSMITHKLINE

Michael

Building an Analytical/ROI Model for Digital and Multichannel Initiatives: Relating the Challenges of Having Data Across Multiple Channels for Customers

Michael Rowbotham

Digital Strategy Lead for Xeljanz

PFIZER, INC.

Yedlin

Pharma Marketing and Empathy: How Digital Technology Can Enable Empathetic Patient Experiences

Tracy Yedlin

Associate Director Integrated Marketing - BioLife Plasma Services Plasma Derived Therapies BU

TAKEDA PHARMACEUTICALS

Keene

Time Is Running Out for Digital Transformation in Pharma and Biotech

Neil Keene

Digital Brand Consultant, Ocaliva

INTERCEPT PHARMACEUTICALS

Igor

From Data and Innovations to Successful Data-Driven Digital Campaigns

Igor Rudychev

Head of U.S. Digital, Data, and Innovations

ASTRAZENECA

Speaker Snapshot from our 2019 agenda

Shields

Lina Shields
Chief Media Officer, Lilly USA
ELI LILLY AND COMPANY

Lasmanis

Matt Lasmanis
Vice President of Technology and CIO
GLAXOSMITHKLINE

Pete

Pete Dannenfelser
Associate Vice President, Communications and Digital Innovation
FERRING PHARMACEUTICALS

WOO

Alison Woo
Director and Social Media Lead for US Pharma
NOVARTIS

GWEE

Shwen Gwee
General Manager, Head of Open Innovation and Co-Founder Novartis Biome
NOVARTIS

Elena

Elena Alikhachkina
Worldwide Head Data and Analytics Product Line, Consumer and CMD
JOHNSON & JOHNSON

cantwell

Brian Cantwell
Senior Director, Multichannel Excellence
BIOGEN

whitfield

Shirley Whitfield

Senior Director, Global Digital MLR Transformation

ASTRAZENECA

demarco

Caroline DeMarco
Vice President, Selling and Marketing Excellence, Commercial Capabilities Payer and Board Member
GLAXOSMITHKLINE

french

Lisa French
Associate Vice President, U.S. Strategy and Commercial Model Innovation
MERCK

Johns

Harold Johns
Global Director Digital Platforms, Digital and Connected Commerce Product Line
JANSSEN PHARMACEUTICALS

Lucian

Lou Marcinczyk
Head, Multichannel Capabilities
BRISTOL-MYERS SQUIBB

McGettigan

Craig McGettigan
Head, Multichannel Engagement, U.S. Business Operations and Support
SANOFI

Waldron

Alex Waldron
Chief Strategy Officer
PEAR THERAPEUTICS

Gandor

Dan Gandor
Director, US Customer Experience, Oncology and Urology
ABBVIE

Rai

Bharti Rai
Vice President, Commercial Effectiveness
NOVARTIS

north

Cynthia North
Oncology Consumer Marketing Lead
BAYER

Smith

Matt Smith
Global Lead, Strategy, Digital and Operations
PFIZER

Saskia

Saskia Steinacker
Vice President, Global Head Digital Transformation
BAYER

Reichert

Alison Reichert

Director, Digital Strategy and Innovation
PFIZER, INC

DIGITAL PHARMA EAST 2019 MEMBER SPOTLIGHTS

Ritesh Patel, Chief Digital Officer, Ogilvy
Francie Rawlings, Global BT Lead: Emerging Markets, Pfizer
Amanda Phraner, Senior Manager — Public Relations and Social Media, Horizon Pharma

Digital Pharma East 2019 Highlights

Why Do Life Science Leaders Attend Digital Pharma East?